GMAC - Intelligence
GMAC approached us to create a 2D animated video showcasing their innovative drive-thru solutions. Our objective is to illustrate how their technology enhances efficiency and customer satisfaction. Through engaging animations and clear narration, we aim to highlight GMAC's unique value in the drive-thru industry, helping them connect with their target audience effectively.
[Client]
GMAC
[Year]
2023
[Services]
2d animation, product animation
[Catagory]
2D Animation
Project Objective: To create an engaging and informative 2D animated video that highlights GMAC's innovative drive-thru solutions, showcasing their technology's efficiency and ability to enhance customer satisfaction.
Scope:
Initial concept development and scriptwriting
Storyboarding and visual planning
Production of high-quality 2D animations
Professional voiceover recording
Post-production editing, including sound design and final cut
Distribution of the animated video across GMAC’s marketing channels
Planning:
Client Meeting: Conducted an initial meeting with GMAC to understand their brand, target audience, and key messages they wanted to convey.
Concept Development: Collaborated with GMAC to develop a creative concept and outline for the animated video, focusing on their unique value proposition and service offerings.
Scriptwriting: Created a clear and concise script that explains GMAC's drive-thru solutions and highlights the benefits of their technology.
Storyboarding: Developed detailed storyboards to visually plan the animation sequences and transitions, ensuring alignment with the script and concept.
Scheduling and Resource Allocation: Organized the necessary equipment, crew, and resources, and scheduled the production timeline to ensure an efficient and smooth process.
Post-Production Process:
Animation and Graphics: Produced high-quality 2D animations that visually represent the concepts discussed in the script, showcasing GMAC's innovative drive-thru solutions.
Voiceover Recording: Hired a professional voice actor to record the narration, ensuring it matched the tone and style of the video.
Editing: Edited the footage to create a cohesive and engaging narrative, incorporating animations, transitions, text overlays, and other visual elements.
Sound Design: Added background music and sound effects to enhance the overall impact and maintain viewer engagement.
Client Feedback: Shared initial drafts with GMAC, incorporated their feedback, and made necessary revisions to ensure the video aligned with their vision.
Results:
Engaging Animated Video: Delivered a high-quality 2D animated video that effectively communicates GMAC's drive-thru solutions in an engaging and understandable manner.
Positive Feedback: Received excellent feedback from GMAC and their target audience, praising the video’s clarity and visual appeal.
Increased Engagement: Observed increased engagement and interest in GMAC's solutions, as evidenced by higher website traffic and inquiries following the video’s release.
Enhanced Brand Awareness: Strengthened GMAC’s brand presence across social media and other marketing channels, showcasing their expertise and unique value proposition in the drive-thru industry.
Snaps From the Project
"Collaborating with Lucky Studios on our video was an exceptional experience. They captured the essence of our drive-thru solutions with engaging animations and clear narration. Their professionalism, creativity, and attention to detail were outstanding. The final video surpassed our expectations and has been well-received by our audience. We highly recommend Lucky Studios for their excellent video production services."
Jemmy Oliver, Editorial Head, GMAC
