Kumar Raja has approached us for an explainer video showcasing their smart project management services. Our goal is to illustrate how their innovative solutions streamline project workflows and boost efficiency. Through clear narration and dynamic visuals, we aim to highlight MAXML's unique value proposition in the project management industry.


UrbanEats Inc.




Video Production and Digital Marketing Strategy



Project Objective: To create an engaging and informative explainer video that effectively communicates MAXML's smart project management services, showcasing their innovative solutions and the benefits they bring to project workflows and efficiency.


  • Initial concept development and scriptwriting

  • Storyboarding and visual planning

  • Production of high-quality animations and graphics

  • Professional voiceover recording

  • Post-production editing, including sound design and final cut

  • Distribution of the explainer video across MAXML’s marketing channels


  • Client Meeting: Conducted an initial meeting with MAXML to understand their brand, target audience, and key messages they wanted to convey.

  • Concept Development: Collaborated with MAXML to develop a creative concept and outline for the explainer video, focusing on their unique value proposition and service offerings.

  • Scriptwriting: Created a clear and concise script that explains MAXML's smart project management services and highlights the benefits of working with them.

  • Storyboarding: Developed detailed storyboards to visually plan the animation sequences and transitions, ensuring alignment with the script and concept.

  • Scheduling and Resource Allocation: Organized the necessary equipment, crew, and props, and scheduled the production timeline to ensure an efficient and smooth process.

Post-Production Process:

  • Animation and Graphics: Produced high-quality animations and graphics that visually represent the concepts discussed in the script, showcasing MAXML's innovative solutions.

  • Voiceover Recording: Hired a professional voice actor to record the narration, ensuring it matched the tone and style of the video.

  • Editing: Edited the footage to create a cohesive and engaging narrative, incorporating animations, transitions, text overlays, and other visual elements.

  • Sound Design: Added background music and sound effects to enhance the overall impact and maintain viewer engagement.

  • Client Feedback: Shared initial drafts with MAXML, incorporated their feedback, and made necessary revisions to ensure the video aligned with their vision.


  • Engaging Explainer Video: Delivered a high-quality explainer video that effectively communicates MAXML's smart project management services in an engaging and understandable manner.

  • Positive Feedback: Received excellent feedback from MAXML and their target audience, praising the video’s clarity and visual appeal.

  • Increased Engagement: Observed increased engagement and interest in MAXML's services, as evidenced by higher website traffic and inquiries following the video’s release.

  • Enhanced Brand Awareness: Strengthened MAXML’s brand presence across social media and other marketing channels, showcasing their expertise and unique value proposition in the project management industry.

Snaps From the Project

"Partnering with Lucky Studios for our explainer video was a game-changer for MAXIML. They expertly captured the essence of our smart project management services, delivering a visually captivating and informative video. Their professionalism, creativity, and attention to detail were exceptional throughout the entire process. The final product exceeded our expectations and has been incredibly well-received by our audience. We highly recommend Lucky Studios for their exceptional video production services."

Kumar Raja - Founder & CEO, MAXIML

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