What is Phishing - Explainer

GoldPhish approached us to create an engaging explainer video that clearly communicates their cybersecurity solutions. Our goal is to simplify complex concepts through compelling visuals and clear narration. Using high-quality animations and professional voiceover, we aim to highlight GoldPhish’s expertise and the importance of protecting digital assets. We're excited to help GoldPhish educate and attract new clients with this informative and visually appealing project.






Motion Graphics



Project Objective: To create an engaging and informative explainer video that effectively communicates GoldPhish's cybersecurity solutions, making complex concepts accessible and appealing to a broad audience.


  • Initial concept development and scriptwriting

  • Storyboarding and visual planning

  • Production of high-quality animations and graphics

  • Professional voiceover recording

  • Post-production editing, including sound design and final cut

  • Distribution of the explainer video across GoldPhish’s marketing channels


  • Client Meeting: Conducted an initial meeting with GoldPhish to understand their brand, target audience, and key messages they wanted to convey.

  • Concept Development: Collaborated with GoldPhish to develop a creative concept and outline for the explainer video.

  • Scriptwriting: Created a clear and concise script that simplifies complex cybersecurity concepts while highlighting GoldPhish’s solutions.

  • Storyboarding: Developed detailed storyboards to visually plan the animation sequences and transitions.

Post-Production Process:

  • Animation and Graphics: Produced high-quality 2D animations and graphics that visually represent the concepts discussed in the script.

  • Voiceover Recording: Hired a professional voice actor to record the narration, ensuring it matched the tone and style of the video.

  • Editing: Edited the footage to create a cohesive and engaging narrative, incorporating animations, transitions, text overlays, and other visual elements.

  • Sound Design: Added background music and sound effects to enhance the overall impact and maintain viewer engagement.

  • Client Feedback: Shared initial drafts with GoldPhish, incorporated their feedback, and made necessary revisions to ensure the video aligned with their vision.


  • Engaging Explainer Video: Delivered a high-quality explainer video that effectively communicates GoldPhish's cybersecurity solutions in an engaging and understandable manner.

  • Positive Feedback: Received excellent feedback from GoldPhish and their target audience, praising the video’s clarity and visual appeal.

  • Increased Engagement: Observed increased engagement and interest in GoldPhish’s services, as evidenced by higher website traffic and inquiries following the video’s release.

  • Enhanced Brand Awareness: Strengthened GoldPhish’s brand presence across social media and other marketing channels.

Lessons Learned:

  • Clear Communication: Maintaining open and ongoing communication with the client is crucial for aligning on vision and expectations.

  • Detailed Planning: Comprehensive pre-production planning ensures a smooth production process and minimizes potential issues.

  • Client Collaboration: Regular feedback loops with the client help refine the video and ensure it meets their objectives and vision.

  • Creative Flexibility: Being adaptable and open to changes during production and post-production allows for a more polished and effective final product.

Snaps From the Project

"Working with Lucky Studios on our explainer video was an exceptional experience. They took our complex cybersecurity concepts and transformed them into a clear, engaging, and visually appealing video. The team's professionalism, creativity, and attention to detail were evident throughout the entire process. The final product exceeded our expectations and has received fantastic feedback from our audience. We highly recommend Lucky Studios for any video production needs!"

Karthik , Youtuber , GoldPhish Academy.

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